Monthly 
HubSpot Webinars for ABM, Go-to-Market and AI Agents.

Overview of Hubspot and ABM, including relevant topics

The question of how to prepare for account-based marketing often arises. There are numerous checklists and various steps to follow, depending on your business. In this initial session, we will explore these frameworks and checklists to determine if ABM is suitable for you. We won't try to sell you on ABM, assuming you already understand its benefits. Instead, we will concentrate on the operational aspects to ensure you are equipped to implement it in your business.

• Organization Assessment Framework Required Resources & Tech Stack
• Budget Planning & Timeline Setting
• SaaS-specific Considerations (subscription model, product-led growth)

This session will dive into the practical aspects of managing Target Account Lists (TAL) within HubSpot, a crucial component of any successful Account-Based Marketing (ABM) strategy. We'll explore best practices for building, organizing, and scoring your target accounts to maximize sales and marketing alignment and drive revenue growth. Learn how to leverage HubSpot's features to prioritize high-value accounts and personalize your outreach efforts effectively.

Topics to be covered:

1. HubSpot's Target Account List (TAL) feature: Key functionalities, including adding accounts, viewing metrics, identifying potential accounts, and filtering options.

2. Scoring models for prioritizing target accounts: How to build an effective scoring model, key data points to consider (fit with ICP, engagement, buying intent signals), and segmenting accounts into tiers.

3. Data structures and best practices: Organizing accounts with hierarchies, maintaining data quality, defining your Ideal Customer Profile (ICP) and Total Addressable Market (TAM), and leveraging HubSpot workflows and lists.

Here we have a space where you can ask anything about the session that we just head. 

Overview of Hubspot and ABM, including relevant topics

Explore how artificial intelligence is revolutionizing account intelligence, empowering businesses to deeply understand their target accounts, personalize outreach, and drive high-velocity pipelines.

Topics to be covered:

Deep dive into AI for TAM enrichment, intent signals, and predictive account scoring.

Leveraging Clay and Lindy for advanced lead and account intelligence.

Integrating AI-powered tools with HubSpot for a seamless account intelligence ecosystem.

This session focuses on the practical implementation of an ABM dashboard within HubSpot. We will show you hands-on creation and utilization of a customized ABM dashboard to monitor campaign effectiveness and drive data-informed decisions.

Topics to be covered:

HubSpot Dashboard Customization for ABM: Step-by-step guide to building a personalized ABM dashboard within HubSpot, including selecting relevant widgets, configuring data sources, and tailoring the layout for optimal visibility.

Key Performance Indicator (KPI) Visualization on the ABM Dashboard: Identifying and showcasing the most critical ABM KPIs on the dashboard, such as account engagement, pipeline velocity, and conversion rates. Focusing on clear data visualization for quick insights.

Real-Time Monitoring and Analysis Using the Dashboard: Practical techniques for utilizing the ABM dashboard for real-time monitoring of campaign performance, identifying trends, and making data-driven adjustments to optimize ABM strategies.

Here we have a space where you can ask anything about the session that we just head. 

Overview of Hubspot and ABM, including relevant topics

The question of how to prepare for account-based marketing often arises. There are numerous checklists and various steps to follow, depending on your business. In this initial session, we will explore these frameworks and checklists to determine if ABM is suitable for you. We won't try to sell you on ABM, assuming you already understand its benefits. Instead, we will concentrate on the operational aspects to ensure you are equipped to implement it in your business.

Topics we will cover:

1. Organization Assessment Framework Required Resources & Tech Stack

2. Budget Planning & Timeline Setting

3. SaaS-specific Considerations (subscription model, product-led growth)

This session will explore how to leverage AI-powered tools to personalize the buyer's journey, ensuring that each interaction is relevant and engaging. We'll delve into practical strategies for creating dynamic content, tailoring messaging, and optimizing engagement based on individual buyer behavior and intent.

Topics we will cover:

Utilizing AI to analyze buyer intent and preferences for dynamic content generation.

Implementing personalized email sequences and targeted outreach strategies based on AI-driven insights.

Optimizing content delivery channels and timing to maximize engagement and conversion.

Here we have a space where you can ask anything about the session that we just head. 

Overview of Hubspot and ABM, including relevant topics

This session explores how to leverage AI to personalize outreach and engagement strategies with target accounts. We'll delve into practical applications of AI tools to craft compelling messages, automate personalized sequences, and optimize engagement based on real-time data and insights.

This session explores how to leverage AI to personalize outreach and engagement strategies with target accounts. We'll delve into practical applications of AI tools to craft compelling messages, automate personalized sequences, and optimize engagement based on real-time data and insights.

Topics to be Covered:

How to take advantage of Hubspot Prospecting AI Agent in ABM Campaigns

AI-driven content generation for personalized email and messaging.

Automating personalized outreach sequences and workflows.

Analyzing engagement data and optimizing strategies in real-time.

How to take advantage of Hubspot Prospecting AI Agent in ABM Campaigns

AI-driven content generation for personalized email and messaging.

Automating personalized outreach sequences and workflows.

Analyzing engagement data and optimizing strategies in real-time.

Here we have a space where you can ask anything about the session that we just head.