In this stage, we will design together with your team the customer-centric funnel based on Google Design Sprint methodology. We learned these methods from Google as we are mentors at Google LaunchPad.
Google Design Sprint Methodology
Your marketing funnel will be based on the AARRR Growth Framework and The See, Think Do, Care Framework from Google. As soon as we build the funnel our team will execute the AARRR Framework by implementing the below.
We offer full stack implementation for your marketing funnels so you can track and convert traffic into leads and leads into paying customers. We'll build a system where we focus on bringing value to your customer, measure the most important metrics for you and continuously optimise the process. So you can follow the flow of the money you invested in digital marketing and get the best ROI.
Detailed funnel setup - in Google Analytics / Mixpanel
Conversion tracking setup - so you can track all the website events of your prospects
Complete conversion rate optimization tools setup
Remarketing Setup - so you can recover lost opportunities
Detailed Keyword Research - bidding on the wrong keywords is a fast way to lose cash!
Competitor Research - what holes have they left in the marketplace & what can be learned from their ads?
Setup of various campaigns to make use of the different channels listed
Initial bid setup to target the best ad positions
As Google Partners we focus all AdWords advertising possibilities, hence below activities are mainly focusing on AdWords. Nevertheless, we are experienced with Facebook, RTB and Twitter Ads too.
Management of entire AdWords search account
Creation & ongoing testing of hundreds of ads
Ongoing growth with more keywords added weekly
Setup and management of Display Network Ads
Mobile brand campaign setup
YouTube remarketing and video ads setup and management
Managing of Facebook Ads
Managing of Twitter Ads (we suggest using this for remarketing)
Optional LinkedIn Remarketing (needs to be tested for your market)
Optional Quora Ads, Reddit Ads
Setting up marketing automation rules and event tracking
Segmenting your leads based on behaviour tracking
Lead Scoring - so you can identify the most valuable customer
Building your Lead nurturing campaigns - so you can convert leads into customers
Setup onboarding campaigns and to make sure you retain your customer and lower churn rate
Managing marketing funnel, optimization and continuous improvement - so you are always on top of the game (identify where you are leaking leads)
Setting up customer service process - so you can track and record all your customers