GET A PROFIT-OPTIMIZING MACHINE THAT DOES YOUR MARKETING GRUNT WORK FOR YOU
So you’ve started implementing digital marketing automation…how long did it take before you realized the expensive extra man-hours it would cost your company?
People needed to be re-trained. Software needed to be vetted and incorporated. The way your marketers have been doing things for years became overtaken by an invasion of databases and metrics.
When will your marketing staff stop fiddling with apps and go back to what they were trained to do – to make you money?
INTELLIGENCE SALES FUNNELS
The custom A.I. software we’ll build for you with the right marketing automation system will do all the most time-consuming tasks involved in digital marketing:
SEGMENTING MARKET DEMOGRAPHICS
RECORDING SPLIT TEST RESULTS
CUSTOMER JOURNEY ANALYSIS
You’ll see the return on every buck you invest, know which campaigns made you the most money, and what every customer did that led them up to the sale.
All your marketing investments will be laid out in front of you like a book, while the system carries on tracking, segmenting, and optimizing in the background.
CUSTOMER JOURNEY AUDIT
Analyzing your historical marketing data.
MARKETING SYSTEM BUILD
We create your bespoke automated marketing system.
We begin the cycle of optimizing results and boosting ROI.
1. CUSTOMER JOURNEY AUDIT
The first step is to audit what you already have. We use A.I. programs to crawl, segment, and analyze all your marketing and sales data up to the present. The software tears through as much data in an hour as it would take a human months to sort through. The result is a clear, top-down summary of your "Customer Journey", divided into as many customer segments as you'd like to know about.
You'll finally see exactly what worked in the past, written in plain data, not pulled out of thin air, or from a "feeling" your marketing manager has.
Once this audit is complete, we will know the most effective way to position and promote your marketing material, based on your historical data.
Since your historical data is probably not as rich as it could be, the next step is to set up a customer funnel that makes more money immediately, with built-in data inputs that will give you 20/20 vision into the crowds of visitors pouring through your site.
2. MARKETING SYSTEM BUILD
The build is perhaps the funnest part of the whole process. Now that we know your customer journey, we can start laying down tarmac to make that journey even easier.
The top of the funnel is traffic. How do we get your message in front of more demographics, and more people within demographics you already serve? We create customer personas, and then craft engaging content that speaks to their individual hopes and fears. Through paid promotion and organic traffic, we deploy that content and hook in more potential customers in droves.
The middle of the funnel is nurturing. For some businesses, a long time might need to pass between the first touch point and the sale. For others, the sale could happen minutes after clicking an ad. For long sales cycles, more useful content will be needed to keep their attention and consideration for as long as it takes. For short sales cycles, such as buying a new pen from your e-store, nurturing becomes making sure they navigate where they want to go, and have the information they need to make their decision.
The bottom of the funnel is where it all comes together and money changes hands. A former prospect joins your customer list. The money it took to get that revenue is tracked, and the ROI automatically recorded for you to review. The customer journey of each sale is now far clearer than before. Each individual is anonymously tracked to the best of technology's ability. With methods like cookieing and call tracking, we can see where someone found out about you, what they consumed before buying, and how long it took to make that decision. We can easily see how much you spent to make that money, for any individual, any group, all your sales, or by marketing campaign.
NURTURING WITH CONTENT
No one who visits your website need be a lost cause. Using remarketing techniques, it’s easy to nurture ex-visitors with content that is relevant to whatever they looked at on your site. If someone browsed a bunch of pages and lingered for 15 minutes on a particular product without buying, it’s clear they want to buy, but something stopped them. As they surf the rest of the web, they’ll now see occasional messages in banner ads and social promoted posts that entice them back with either a discount on the product, or interesting story-led content around it through infographics, blog posts, and short videos.
Remarketing is done with an old internet technology called cookies. We can follow someone after they leave your site. Although they remain anonymous until they become a customer or a subscriber, we know what actions they took in your marketing channels and your website, which can tell us everything we need to know to quickly make you their favorite brand.
3. PROFIT OPTIMIZATION
With this system, optimizing your ROI becomes inevitable. You can see everything. The return of every dollar spent is plain as day. The system groups individuals into segments and analyzes what works best on them, without you or your team having to waste any time doing it yourselves. All that's left for you to do is make decisions on your marketing strategy (based on detailed data), and execute them. Optimization becomes fun. It's too easy not to squeeze every last drop from every last dollar spend.
Making optimization decisions will be in your control, not the software's. Software can't do a good job of creative decision making anyway. At this stage, once the funnel is set up and data is pouring in, your marketing team can stop doing time-consuming admin, and start spending all their valuable working hours playing with old and new marketing campaigns, testing and tweaking, making you more money with every passing week.
REAL-TIME CONTENT PERSONALIZATION
“Dynamic Content” is the name given to content that changes depending on who’s looking at it, when they’re looking at it. The simplest version would be the copyright notice in your website footer automatically changing to the current year on January the 1st.
We go far deeper than that. We have enough data on every visitor and mailing list subscriber that the system itself can change the content in emails and webpages to be ultra-relevant to each individual.