Ultimate Guide to Business Call Tracking & Phone Leads
Leaking money is common in small to medium enterprise.
Much too common.
It’s especially tough when you don’t know where the cracks are. This is called the “black-box effect”, when a process in your business goes on without a way to properly supervise it.
The reason for a black box might be that you don’t fully understand the work (most SEO agencies love to stay in a black box).
Or it might be that it’s hard to track the results without some hardcore time-consuming micromanagement.
Up until now, the phone has been a common place for the black-box effect to appear in small to medium businesses.