Hack #1 Acquisition – Heads Up Approach Engage customers on your pricing page. There isn’t much debate here; your pricing/proposal page is your moneymaker. So why not make that experience more engaging and acquire and convert more users? Source: baymard.com/lists/cart-abandonment-rate Think about it: 98% of people leave your site without converting into any kind of […]

The last section in our content marketing chapter shall be taking a look at experience optimisation. Here’s a dirty little secret. Great content, even super relevant content, isn’t always enough. You need a really great experience that is optimised for your goals. Hana Abaza, VP of Marketing at Uberflip, explains content experience like this: I like […]

How Do We Approach Content Creation? All right, we’ve talked about relevance, and we’ve talked about customer development for content. We now know what we want to create, and we know which topics are really going to resonate well with people. But, how do we actually approach content creation? We seem to constantly fall back […]

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